FilmSpace

unique venue booking app

Overview

Unlock Limitless Creativity.

Film space is the ultimate platform for filmmakers, photographers, event planners, and anyone seeking to book extraordinary locations for their next event. Seamlessly connecting visionaries with venues, Film space empowers users to bring their creative projects to life.

Challenge

If only finding unique spaces wasn't so difficult.

Discovering and booking unique venues for creative projects has always been a time-consuming and complex process. From making phone calls, to coordinating with different venues, this process can be cumbersome. In addition to this, the process can drive away young creatives from booking locations because of their lack of access. FilmSpace addresses these pain points and empowers creatives, event planners, and professionals to focus on their creative vision, providing them with an efficient solution to discover and book venues.

Goal

Let's solve this.

Streamline the booking process for unique venues by offering a centralized platform where users can easily explore a diverse range of locations, saving valuable time and effort.
Integrate direct communication tools within the app to facilitate efficient collaboration between users and venue owners.
Ensure a secure and reliable booking experience by incorporating robust payment systems and safeguarding transactions, instilling trust and confidence for the user.

Building Empathy

Putting my users first.

Understanding my audience on a deeper level allowed me to create a product that resonates with their desires are addresses their pain points.

Aiden

Student/Photographer

Bio

Aiden is a passionate student with a love for photography. He is new to the area but his unwavering love for photography motivates him to capture captivating images in unique locations. As a photography hobbyist, he embraces the challenge of discovering the area around him to expand his artistic vision.

Goals

Explore and discover his new city for photography locations & Connect with other photographers in the community.

Pain Points

Limited Knowledge of the Area Small budget to rent spaces. Aiden may feel the need for guidance and security when booking a location.

"As a college student in a new city, photography allows me to connect with my surroundings on a deeper level. It's through the lens that I uncover hidden gems, appreciate the beauty in the ordinary, and document my personal journey."

Layla

Event Planner

Bio

Layla lives in Los Angeles and recently started and event planning business. She is a wife with 2 kids and often gets caught up with work. Layla is very creative when it comes to party planning so she wants the perfect location for her vision.

Goals

She seeks to minimize stress and workload by tools that can streamline her process. Strives to manage her time effectively ensuring that all tasks including venue booking and coordination are handled.

Pain Points

Often finds herself overwhelmed Finding suitable businesses can be time-consuming

"Behind every successful event is meticulous planning, attention to detail, and a passion for creating unforgettable experiences."

Alex

Content Creator

Bio

Alex is a passionate content creator based in San Francisco. His love for visual aesthetics and storytelling drives his pursuit of creating high-quality content. He is constantly seeking unique locations for his creative vision. Alex aspires to inspire, entertain, and connect with his audience.

Goals

Build and online presence Collaborating and networking

Pain Points

Finding unique locations can be challenging. Content creations requires constant inspiration and innovation.

"Every frame is an opportunity to tell a story, to evoke emotions, and to make a lasting impact on those who engage with my content."

The Foundations of Filmspace

Finding the MVP

Identified the jobs to be done and the rationale for adding the feature for the app.

Jobs to be Done

Feature

Rationale

When I’m searching for locations, I want to be able to filter by them, so I can view locations that fit my interests.

Filtering system for search results.

This feature will make the process to book more seamless and simple for the user to find what they are looking for.

When I’m researching locations, I want to se reviews from other users, so I know what to expect.

Building trust within user community

Hearing from other users helps build trust around the app and makes venues more reputable

When I'm browsing locations, I want to be able to like/favorite locations, so I can easily return to them later.

Personalized user accounts

Adding this feature helps users stay organized when searching for a location and allows them to quickly find a location they found interesting.

Navigating through FilmSpace

Using the MVP I created a site map to outline the organization and navigation of Filmspace.

Early Designs

Utilized the crazy 8s method to create rapid sketches. This allowed me to explore and experiment with different layouts and navigation, leaving room for iteration and refinement.

Evaluating Usability

Low-fidelity prototype testing allowed me to get feedback early in the design process to ensure that the final product meets user needs and expectation. During testing, I was able to observe how my participants interacted with my app and this helped me identify any usability challenges, navigation issues, or conceptual problems.

Findings

By listening to my participants go through the tasks verbally, I was able to detect any issues based on their confusion or comments. Participants also expressed their desires for additional features which I was able to take into consideration.

Usability Issues: Participants expressed that the initial search process was too long and could be condensed to one screen.
Confusing Layout: Some believed the filtering options were a bit confusing.
Positive Notes: Some expressed that the flow was similar to other booking apps so the process felt familiar.

Optimizing designs

Moving onto mid-fidelity designs, I added different breakpoints to make it responsive to increase accessibility for users.

Establishing Visual Design

To begin my visual design process, I created mood boards and style guides to achieve a cohesive and impactful brand identity, The mood boards serve as visual inspiration to capture mood, aesthetic, and language of the brand.

Final Mockups

Retrospective

What went well

I'm happy with my overall design and I'm proud of this being my first full-length UX/UI project. Going into this case, I wanted to design a tool that solves a problem I'm familiar with. I chose to design Filmspace because I ran into these problems as a film maker myself and this made relating to an audience easy for me. I was able to communicate my problem statement and with the help of my user testers, I was able to come up with a design solution.

Challenges

Initially, I went into this project with a mobile-first approach, and I felt it was difficult to make my designs responsive to web and tablet screens. I think designing more responsive apps will help me overcome this challenge and doing more research on current popular responsive apps.

Future Considerations

Moving forward, I want to continue using this method of design process which is getting early feedback to gather information early to identify any usability issues and make more informed decisions based on my target audience.

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