Why the redesign was necessary.

The main issue with the original website was its outdated visual design, which led to poor user engagement. The outdated design may have caused users to perceive the company as less innovative or trustworthy, potentially driving them to competitors with more modern, visually appealing websites. Additional problems, like slow loading times and lack of mobile optimization, further hindered user experience.

Let's set some goals!

The primary goal of this website redesign was to enhance the visual design, creating a more modern and engaging interface that aligns with the company's brand. Additionally, the project aimed to improve website performance by streamlining navigation, ensuring a seamless user experience. Another focus was to make the website fully responsive across all devices.

First, let's do some research! 

Initially, I conducted a quick competitive analysis to gain insights from other industry-leading websites. By examining their design, functionality, and user experience, I identified strengths and areas for improvement that helped inform our own design strategy. This analysis allowed us to incorporate best practices and avoid common pitfalls.